Latest News
TRUEDAN Introduces Its Shaved Meteoric Brown Sugar and Signature Handmade Taiwanese Jelly to Malaysia
What's the Next Big Bubble Tea Topping in Malaysia?
Tapioca pearls have dominated the bubble tea scene for more than two decades. Coconut jelly, taro balls and other toppings have each enjoyed their moment in the spotlight. But what will be the next bubble tea topping to capture the hearts and social feeds of Malaysians?
Founded in 2010, TRUEDAN has since expanded into multiple countries and regions worldwide, earning a loyal following through its signature shaved brown sugar beverages and handmade Taiwanese jelly.
With the unveiling of the hoarding at IOI City Mall, the brand has officially begun the countdown to opening its first Malaysian outlet. At the same time, conversations surrounding its signature handmade Taiwanese jelly are steadily gaining momentum.
After tapioca pearls, could handmade Taiwanese jelly become Malaysia's next must-try bubble tea topping?
About TRUEDAN:
Founded in 2010, TRUEDAN is a trendsetting bubble tea brand that redefines traditional tea culture through bold innovation. By infusing classic flavours with contemporary creativity, the brand delivers a refreshing beverage experience that is both visually captivating and rich in flavour.
Among TRUEDAN's most iconic signature offerings are its Shaved Meteoric Brown Sugar preparation and handmade Taiwanese jelly. Combining traditional slow-cooked brown sugar craftsmanship with its innovative freshly shaved technique, the brand shaves an entire brown sugar block into delicate flakes right before serving, allowing layers of rich caramel aroma to unfold while creating a captivating visual experience. Complementing this is TRUEDAN's signature handmade Taiwanese jelly, celebrated for its soft, delightfully chewy and silky texture. Widely recognised as one of the brand's most distinctive products, it is also regarded as a promising new-generation bubble
Driven by continuous product innovation and artisanal craftsmanship, TRUEDAN currently operates nearly 80 outlets and has successfully expanded beyond Taiwan, building a strong following and loyal fan base through its commitment to quality and craftsmanship. The brand has also gained popularity among the younger generation, with K-pop stars aespa's Winter and IVE's Jang Wonyoung publicly sharing their interest in TRUEDAN. During their concerts in Taipei, Jang Wonyoung revealed that she was eager to try TRUEDAN's Watermelon Oolong Tea, while Winter later shared on Instagram that she had enjoyed the brand's signature Brown Sugar Series.
In 2026, TRUEDAN officially entered the Malaysian market, opening its first store at IOI City Mall in Kuala Lumpur. In addition to bringing its popular brown sugar beverage series and signature Taiwanese jelly, the brand is debuting its unique shaved brown sugar craft in Malaysia for the first time, offering local consumers a refreshing and innovative tea-drinking experience.